55" The Serif

Product Description: 

55" 2020 The Serif 4K UHD Smart TV

 

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

 

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

 

  • * Actual product may differ from image shown. Please see our product gallery.

World’s No.1 TV brand 14 years running

* Samsung is ranked No.1 TV brand for 14 years.

** Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

"Beautifully Designed + World Class Technology... If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function..." 55' Class The Serif QLED Smart 4K UHD TV - White (2019), USA, samsung.com

* The images are for illustrative purposes only and are intended to provide better understanding.

 

Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

 

Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

 

 

New ways to enjoy content

NFC on TV

When you need some music, just connect and enjoy your view.

 

* Compatible devices only.

See the world in QLED Technology

Color Volume 100% & HDR 10+

Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyses each scene frame by frame to adjust the brightness to each specific moment.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.

** QLED : Samsung QLED is Quantum dot based TV.

*** 100% color volume measured to DCI-P3 standard, certified by VDE.

**** Compatibility with all HDR content is not guaranteed.

***** The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

 

Fits perfectly wherever you put it

 

An eye-catcher for sure

'I' Shaped Design

The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

 

Here’s how to install it

No tools? No problem

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

 

 

Plus, some tips to hide the cables

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

 

It has a pop of color

Various Color Options

Here are two colours that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

 

* The product color may vary by region.

It has various options for your home vibe

 

 

* Ambient Mode service may vary by region.

** Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

Exclusive patterns

Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us- a beautiful leaf and a textured fabric and with various colours options to match your mood.

 

The Serif: Go Behind The Bouroullec's Design

 

 

Enjoy every moment with The Serif

Ambient Mode +

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one- The Serif gives you a range of choices and settings that transform your TV how you like.

 

 

Set the mood with your voice

Fit the mood to your schedule

 

Expand your life with seamless connections

 

* Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.

** A Samsung Account is required to set up the TV.

*** Actual user experience may vary.

**** Some features and functions provided by connected devices may not be supported or limited to use.

***** Turn-on TV feature support may vary by model.

Mirrors all your experiences

All your devices, connected in seconds and in simpler way.

* Compatible devices only.

 

AirPlay 2

With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.

** Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.

*** AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

 

SmartThings

Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS, the SmartThing’s app makes it easy to connect and enjoy.

* Available technology, functions, GUI (Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice.

** Each device must be connected to Wi-Fi or other wireless network.

*** Must download and install the SmartThings app.

**** For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

All it takes is a tap

Tap View

Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

* Compatible devices only.

** When using NFC on TV, Bluetooth on your mobile will automatically activate.

*** This service only works when mobile is on.

 

The multi-tasking helps too

Multi View

Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.

 

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.

** Actual user experience may vary.

*** Compatible devices only.

How to use NFC on TV

 

 

Step 1

With the TV screen off, place your mobile device on top of The Serif.

 

 

 

 

Step 2

Your mobile will connect to the TV via NFC.

 

 

 

 

Step 3

Now you can stream music from your mobile on The Serif.

 

 

 

 

Step 4

You can enjoy your content quickly with the fast connection.

 

 

* When using NFC on TV, Bluetooth on your mobile will automatically activate.

It even responds to what you ask

Multiple Voice Assistants

 

Bixby

With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.

** Actual user experience may vary.

*** This feature is only available in certain languages.

 

Amazon Alexa

Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favourite music, show the front door, and more.

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.

** Actual user experience may vary.

*** Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

 

Google Assistant

Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.

** Actual user experience may vary.

*** The service may not yet be available at the time of purchase of this product. Plan to have the service available later this year, in certain countries and languages.

**** Google is a trademark of Google LLC.

It has the power of QLEDAnd an innovation in audio

 

It makes sure you hear what matters

Active Voice Amplifier (AVA)

Active Voice Amplifier uses audio spatial intelligence to recognise when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.

 

Your new home office

Remote Access

Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.

 

* Feature availability may vary by model and region.

** TV and computer must be connected to a network.

*** Screen sharing(mirroring) is only supported for Windows 10.

**** Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.

***** Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later.

****** PC accessories such as mouse and keyboard are sold separately.

******* This service requires setting to allow remote connections within a PC.

 

* This function is supported with limited Samsung mobile devices.

** Some apps on the mobile devices may not be available on the Serif at the time of your purchase. Third party content providers may remove apps from the Smart TV platform or stop updating them at any time.

*** Each device must be connected to Wi-Fi or other wireless network.

 

Specifications

  • Series
    LS 
    Resolution
    3840 x 2160 
    HDMI
    4 
    USB
    2 

 

Specifications Detail

Product

QLED

Series

LS

Display

Screen Size
55"

Resolution
3840 x 2160

Video

Picture Engine
Quantum Processor 4K

Motion Rate
200

PQI (Picture Quality Index)
3200

HDR (High Dynamic Range)
Quantum HDR

HDR 10+
Yes

HLG (Hybrid Log Gamma)
Yes

Contrast
Mega Contrast

Color
100 % Color Volume with Quantum Dot

Micro Dimming
Supreme UHD Dimming

Contrast Enhancer
Yes

Auto Motion Plus
Yes

Film Mode
Yes

Audio

Dolby Digital Plus
Yes

Dialog Enhancement
Yes

Sound Output (RMS)
40 W

Speaker Type
4 CH

Multiroom Link
Yes

Blutooth Audio
Yes

Smart Service

Samsung SMART TV
Smart

Operating System
Tizen™

Bixby
US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)

Web Browser
Yes

SmartThings App Support
Yes

SmartThings
Yes

Gallery
Yes

Convergence

TV to Mobile - Mirroring
Yes

Mobile to TV - Mirroring, DLNA
Yes

NFC on TV
Yes (Sound Mirroring)

Tap View
Yes

Multi-View
Yes

Remote Access
Yes

360 Video Player
Yes

Bluetooth Low Energy
Yes

WiFi Direct
Yes

TV Sound to Mobile
Yes

Sound Mirroring
Yes

Tuner/Broadcasting

Digital Broadcasting
DVB-T2 (*Africa: DVB-T2C)

Analog Tuner
Yes

Connectivity

HDMI
4

USB
2

Composite In (AV)
1

Digital Audio Out (Optical)
1

RF In (Terrestrial / Cable input)
1/1 (Common Use for Terrestrial)/0

HDMI A / Return Ch. Support
Yes

eARC
Yes

HDMI Quick Switch
Yes

Wireless LAN Built-in
Yes (WiFi5)

Bluetooth
Yes (BT4.2)

Anynet+ (HDMI-CEC)
Yes

Design

Design
Serif Design

Bezel Type
VNB

Slim Type
Normal

Front Color
Cloud White

Stand Type
Floor

Stand Color
Black

Additional Feature

Adaptive Picture
Yes

Active Voice Amplifier
Yes

Adaptive Sound
Adaptive Sound+

AI Upscale
Yes

Ambience
Ambient Mode+

Brightness/Color Detection
Brightness Detection

Accessibillity - Voice Guide
UK English, French, Portuguese

Accessibility - Learn TV Remote / Learn Menu Screen
UK English, French, Portuguese

Accessibility - Others
Enlgarge / High Contrast / Multi-output Audio / SeeColors / Negative Colors / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area

Digital Clean View
Yes

Auto Channel Search
Yes

Auto Power Off
Yes

Caption (Subtitle)
Yes

Connect Share™ (HDD)
Yes

ConnectShare™ (USB 2.0)
Yes

EPG
Yes

Extended PVR
Yes

Game Mode
Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound, 4K@120Hz (HDMI Port 4))

Freesync
FreeSync Premium

IP Control
Yes

OSD Language
Local Languages

BT HID Built-in
Yes

USB HID Support
Yes

Teletext (TTX)
Yes

Time Shift
Yes

IPv6 Support
Yes

Eco Feature

Eco Sensor
Yes

Power

Power Supply
AC 100-240 V 50/60 Hz

Power Consumption (Max)
165 W

Dimension

Package Size (WxHxD)
1403 x 894 x 308 mm

Set Size with Stand (WxHxD)
1254.9 x 1237.4 x 482.8 mm

Set Size without Stand (WxHxD)
1254.9 x 748.3 x 221 mm

Stand (Basic) (WxD)
1051.0 x 482.8 mm

Weight

Package Weight
35.3 kg

Set Weight with Stand
27.6 kg

Set Weight without Stand
26.5 kg

Accessory

Remote Controller Model
TM2050A (White)

Batteries (for Remote Control)
Yes

Samsung Smart Control (Included)
Yes

User Manual
Yes

E-Manual
Yes

Power Cable
Yes

Slim Gender Cable
Yes

WasR 22,999.00
NowR 20,999.00
SaveR 2,000.00

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