360 All Round Design

Enjoy the view of your TV from all angles.The Serif's entire design is beautiful from front-to-back and side-to-side, and can elegantly decorate any space.

 

Minimal glare, maximum joy

Matte Display

Tired of distracting glare on your TV screen? The Serif's ground-breaking Matte Display absorbs reflections, so even in bright light you'll have a clear viewing experience.

 

Beautiful in every place

Detachable Stand

Place The Serif elegantly anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

 

The smart way to access your favourite content

Samsung Tizen OS

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus and seamless cloud gaming with Gaming Hub. You can also manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings—all while Knox Security protects your privacy.

 

Serif Design

Unique inspiration for your space

''I' Shape Design

Redefine your space with The Serif's distinct design. The TV's slim frame forms an iconic "I" profile when viewed from the side, making for an eye-catching statement piece.

 

Crafted by the Bouroullec brothers

Ronan & Erwan Bouroullec Design

Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV—it's a work of art.

 

Exclusive patterns for Ambient Mode

Created by Ronan & Erwan Bouroullec

The Bouroullec's exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.

 

Enjoy every moment with The Serif

Ambient Mode+

Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.

 

Usability

 

 

Simply connect your smart devices

SmartThings

Optimise your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customised smart home with various SmartThings-compatible devices that simplify your day-to-day.

 

Manage your daily activities and lifestyle

Samsung Daily+

Balance your daily activities and lifestyle from the comfort of your TV. Through Samsung Tizen OS’s open app ecosystem, the Daily+ lifestyle hub gives you access to various apps and services, including SmartThings, Samsung Health, ConnecTime, Workspace and more.

 

Apple Airplay

With AirPlay built in to The Serif, you can effortlessly stream the movies and shows on your iPhone, iPad or Mac to the TV screen.

* AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
** To use Apple AirPlay, make sure Menu > Settings > All Settings > Connection > Apple AirPlay Settings is enabled..
*** TV and Apple devices should be on the same Wi-Fi network to use AirPlay..
**** Compatible devices only..
***** The Airplay feature is supported starting from 2018 Smart TV models.

 

Multi View

Watch what's on your TV and mobile device on the same screen at the same time. Simply connect your phone to the TV and mirror it onto the big screen as a separate window. You can also enjoy optimised multi-tasking and watch content simultaneously.

* Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account..
** Supports Android OS and iOS based smartphones in Q70D↑ models..
*** Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later..
**** The actual UI may differ from the image shown.

 

SolarCell Remote

With a solar panel on its back for charging, you no longer need to use disposable batteries with the SolarCell Remote.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
** In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
*** The design and button layout of the SolarCell Remote may vary depending on the region.
**** SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic).

QLED Technology

 

Upscale content into a 4K experience

4K AI Upscaling

Our 4K AI Upscaling technology transforms content into near 4K resolution.

* Viewing experience may vary according to types of content and format. 

** Upscaling may not apply to PC connection and Game Mode.

 

See the world in bright, vibrant colours

100% Color Volume & HDR 10+

With 100% Color Volume, Quantum Dot technology takes light and turns it into breathtaking colours that stay accurate through various levels of brightness. Meanwhile, the dynamic tone mapping of HDR 10+ creates deeper blacks, more vibrant imagery and details that always shine through.

* Samsung QLED has received verification from world-class testing and certification association, Verbond Deutscher Electrotechnical (VDE), for its ability to produce 100 percent Color Volume.

** QLED : Samsung QLED is a Quantum Dot based TV.

*** 100% Color Volume measured to DCI-P3 standards, certified by VDE.

**** Compatibility with all HDR content is not guaranteed.

***** The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

 

Intelligent picture optimised for your eyes

EyeComfort Mode

Samsung’s unique EyeComfort Mode automatically adjusts your display's brightness and colours according to the time of day. After sunset, the screen settings are softer on your eyes.

* Automatic preload services are subject to change without prior notice and may vary by region.

 

 

Specifications

• Product Type
  QLED 
  Refresh Rate
  50 Hz 
  Resolution
  4K (3,840 x 2,160) 
  Display
  43" 

 

Specifications Detail

Product Type

QLED

Display

Screen Size 43" Refresh Rate 50 Hz Resolution 4K (3,840 x 2,160) Anti Reflection Matte Display

Video

Picture Engine Quantum Processor 4K HDR (High Dynamic Range) Quantum HDR HDR 10+ Yes (ADAPTIVE) AI Upscale Yes Contrast Mega Contrast Viewing Angle Wide Viewing Angle Micro Dimming Supreme UHD Dimming Contrast Enhancer Yes Motion Technology Motion Xcelerator Smart Calibration Basic Filmmaker Mode (FMM) Yes

Audio

Adaptive Sound Adaptive Sound Pro Object Tracking Sound OTS Lite Sound Output (RMS) 40 W Speaker Type 4CH Multiroom Link No Active Voice Amplifier Pro Yes 360 Audio Yes

Smart Service

Operating System Tizen™ Smart TV Bixby Yes Web Browser Yes SmartThings Yes

Smart Feature

Multi Device Experience NFC on TV, TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View Multi-View Up to 2 videos Ambience Ambient Mode+ NFT Nifty Gateway Apple AirPlay Yes (w/o Equatorial Guinea, Eritrea, Ethiopia, Djibouti, Lesotho, Mauritania, Sao Tome and Principe, Sierra Leone, Somalia, Republic of South Sudan, Sudan, Togo) Daily+ Yes

Game Feature

Auto Game Mode (ALLM) Yes Game Motion Plus Yes Dynamic Black EQ Yes VRR Yes Surround Sound Yes Super Ultra Wide Game View Yes Mini Map Zoom Yes HGiG Yes

Tuner/Broadcasting

Digital Broadcasting DVB-T2CS2 Analog Tuner Yes

Connectivity

HDMI 4 USB 2 x USB-A Digital Audio Out (Optical) 1 RF In (Terrestrial / Cable input) 1/1 (Common Use for Terrestrial)/0 Wi-Fi Yes (Wi-Fi 5) Bluetooth Yes (BT5.2) Anynet+ (HDMI-CEC) Yes HDMI Audio Return Channel eARC

Design

Design Serif Design Bezel Type VNB Slim Type Slim look Front Color Cloud White Stand Type Metal floor stand Stand Color Black

Additional Feature

EPG Yes Extended PVR Yes IP Control Yes OSD Language Local Languages

Accessibility

Accessibillity - Voice Guide UK English, France French, Portugal Portuguese Low Vision Support Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Picture Off Hearing Impaired Support Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom Motor Impaired Support Slow Button Repeat, Remote Control App. for All

Power & Eco Solution

Eco Sensor Yes Power Supply AC100-240 V~ 50/60 Hz Power Consumption (Max) 125 W Auto Power Off Yes Auto Power Saving Yes

Dimension

Package Size (WxHxD) 1123.0 x 734.0 x 265.0 mm Set Size with Stand (WxHxD) 986.3 x 1028.4 x 417.2 mm Set Size without Stand (WxHxD) 986.3 x 597.3 x 197.0p; Stand (Basic) (WxD) 895.5 x 417.2 mm

Weight

Package Weight 22.9 kg Set Weight with Stand 17.6 kg Set Weight without Stand 16.6 kg

Accessory

Remote Controller Model TM2361E User Manual Yes Power Cable Yes Webcam Support Yes